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Latest News!

Welcome to our fabulous new website. We are still in the process of adding new products on a daily basis,so please keep looking and ensure you buy early for Christmas. Check out our brilliant rag doll collection. If you have a wedding coming up, look at the white bride- ballerinas and groom dolls! Ruben Barn beautiful  washable soft dolls still in stock, but buy soon!

Just arrived, Magic Dragon Gift Set/Party Bags. Just what busy parents need. Look in Creative Play.

Keep a look out for our feature videos, get your children to  look for the giraffes on the screen, you will see a short movie of our products!

Last day for posting to Santa, 15 DECEMBER. If you have any queries, just send us an e-mail  sales@magicdragontoys.co.uk or give us a ring 0117 9763557.

Many Thanks.  Denis and Lesley.



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Magic Dragon Toys is a family run company. We supply the kind of toys you had as a child. Traditional toys that last and toys that may become collectables of the future.

Wherever possible, our toys are made from ethical, sustainable sources. Toys that are made to have a minimum impact, on our environment. Our toys also reflect the diverse and multi-cultural world we live in.

  • Wonderwood Toys plants two new trees for every one they use.
  • Our Imajo rag dolls come from Sri Lanka, handmade by locals to support the local economy.
  • Russimco’s Ecotronic range uses no batteries.
  • CraftyKids products are totally re-cyclable.

Every toy is considered individually by Magic Dragon Toys, before we stock them. All our toys are hand picked for their quality, affordability and durability. As you would expect, toys are CE marked for safety. Every toy has a special magic of its own and are the toys we buy for our children.

All toys are carefully chosen for their educational value. Our experiences as a Primary Head Teacher and an Engineer ensure our toys have a strong educational value, as well as being robust in construction. We market toys to schools, nurseries and other educational establishments. Many of our customers are teachers or professionals in education. To meet our exacting standards, all our toys must feel right and have a special tactile quality in small hands. We use our children, grandchildren as well as our customers, for feedback.

We stock a wide range of traditional wooden toys, rag dolls, games, puzzles, mobiles, construction kits, tea sets, baby rattles, traditional ride-on, baby walkers and bikes. We also stock wooden trucks, cars, jigsaws, 3D wooden puzzles, hand knitted baby toys, rattles and mobiles. Our no battery, Ecotronic range, by Russimco is increasingly popular. We stock toys from all around the world and our toy collection is rapidly growing.

As parents, our children are very special. Magic Dragon Toys are chosen for quality, affordability and are all good value for money. Toys that stimulate and develop the creative imagination of our children. We sell toys which are an investment in your child’s future.

 
A Selection Of Our Toys:
Traditional Wooden Dolly Boy with Clothes and Blue Wardrobe.
 
Traditional Wooden Muddlers Screwball Game.
 
Safari Magnetic Theatre.
 
Medium Handmade Rag Doll, Pink Ballerina.
Traditional Toy Wooden Jingle Rattle.
 
Rocking Gator Toddler Ride - On Toy.
 
Counting Cockatoos. Board Book.
 
Classic Wooden Boxed Compendium, 7 in 1 Games Set.